Rachel Kolman

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Rachel Kolman

Articles by Rachel Kolman

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Testimonial Page Examples: 7 Ways to Highlight Customer Testimonials

When potential customers find you online, they can only get to know you through what you share online – specifically, your website. It can be hard to build trust this way: how can you come off as a trustworthy company in a digital space? To prove your value and credibility, why not let your customers do the talking?

Rachel Kolman

Oct 10, 2022

WordPress Tips

Client vs. Customer: What's the Difference?

Knowing the difference between client vs. customer may not be the highest priority for building your business, but it can be a valuable distinction to consider. In this article, we'll talk about the differences between client vs. customer and how to address the needs of each.

Rachel Kolman

Nov 9, 2021

WPprosper

What is Target Market? 5 Questions to Define Yours

Did you know you need a target market to hit a bullseye in business? You probably know that it’s impossible to create a company or service perfect for everyone. As much as you’d probably like the whole world to know about you and your business, it’s unrealistic, and not to mention, expensive!

Rachel Kolman

Sep 10, 2021

WPprosper

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