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How to Build a Personal Brand Website: 5 Essentials to Include

Have you taken a look in the online mirror lately? No, we don’t mean your webcam. We mean your online persona or personal brand. Is it sleek, sharp, sophisticated, or ripe for a PR crisis? Unless you’re a branding guru or have an unfortunate habit of writing scandalous drunk tweets, your personal brand probably sits somewhere in the middle.

How to Find Your Unique Selling Points

Do you know your unique selling points – those things that make you stand out from all of the others trying to share, sell, or otherwise catch the attention of the audience? As any seasoned marketer knows, you can’t write killer copy or craft a winning digital campaign without knowing your unique selling points (often referred to as USPs).

What is a Value Proposition?

Have you taken the time to find your value proposition? If someone were to ask you to sum up your company’s competitive advantage in 10 seconds, would you succeed? If not, you may need to work on your value proposition. A good value proposition succinctly articulates why customers should invest in particular goods and services, helping to drive conversions and ultimately generate growth.

9 Common Client Problems (And How To Prevent Them)

If you work with clients, let's face it—client problems are inevitable. But with a little preparation, you can prevent (or greatly minimize) potential miscommunications and conflict before it happens. In this post, we'll cover the 9 most common client problems and how to prevent them. The 9 Most Common Client Problems If you've ever felt like you're the only one experiencing client problems, know you are not alone.

How to Package & Sell Website Care Plans for Clients

Can you make extra income by selling website care plans? Yes! The key to selling website care plans is education, and it must start during the first conversation with your clients. Read on to learn more about packaging, pricing, and selling website security services, along with how to educate your clients on the value of website security services.

Client Consultations: 65 Questions to Ask

Offering a client consultation for prospective web design clients is a great way to establish your relationship from the start. This client consultation meeting is also important because it helps clarify the scope of a project and reveal potential problems the client or project may create. When it comes to client consultations, having a checklist of questions beforehand will help make the meeting more efficient.

Writing Strategies: 20 Tips to Write Better

The right writing strategies will not only improve your content but will also lay the groundwork for active engagement with your readers. Learning to write well increases your business opportunities, escalates your career value, and in general terms, makes your life easier.  In this article, you’ll learn the importance of good writing and 20 tips for how you can make your writing better.

Success Is An Iceberg: 10 Things to Embrace Below the Surface

Success is an iceberg and what lies beneath shatters the myth of being an overnight success. Not in the sense that it floats alone out in the icy waters – although it may feel that way on some days. Instead, it is like an iceberg because there is so much that happens below the surface where nobody can see.

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