WordPress Content Writing: 15 Amazing Skills

WordPress is one of the most popular content management systems, powering millions of websites worldwide. More than just a blog, WordPress is the foundation for almost any type of website, from informational to e-commerce.

If you are writing content, the right skills can make or break the success of the website, and you have to wear a lot of hats. You need to write a narrative that appeals to your target audience, write for search engine optimization, and write for user experience so that people know how to engage with the design.

It can be a lot to think about! But the good news is that many of these skills overlap.

1. Narrative Style and Voice

Good website content includes the principles of great storytelling. When you are writing content, it’s important to have a style that follows a storyline – that includes a beginning, middle, and end – while leading users to your ultimate goal. You’ll also want all content on your WordPress website to have the same style and voice to create a consistent flow throughout the design.

Here’s the tricky part about this skill: It also has to be versatile because the style and voice likely change with each website you work on. A skilled WordPress content writer can adapt their writing style to suit different audiences and content types. Whether it’s blog posts, articles, product descriptions, or landing pages, writing agility allows you to communicate effectively with a diverse audience of website users.

2. SEO Mastery

Understanding SEO (search engine optimization) is crucial for any WordPress content writer. Knowing how to research and incorporate relevant keywords, optimize meta tags, create SEO-friendly URLs, and craft compelling meta descriptions will help improve a website’s visibility in search engine results.

3. Thinking About User Experience

Website writing involves more than words on a page. You also have to take interaction and microcopy into account. User experience writing includes organizing content logically, using headings and subheadings, incorporating multimedia elements, paying attention to every copy block, such as buttons and navigation, and maintaining readability.

4. Functional WordPress Knowledge

You can best write for WordPress if you understand the platform. This can help you write more effectively and efficiently because you will maximize the potential of the platform. Understanding the block editor, customizing themes, and working with plugins empower you to format and optimize content. Working with a consistent theme, such as Kadence Blocks, can further facilitate your writing because you won’t have to re-learn the design with each new project.

5. Audience Analysis and Persona Creation

Understanding the target market and creating personas for each website writing project can help tailor your content to their specific needs, interests, and pain points. Knowing who you’re writing for makes it easier to produce content that resonates with readers.

6. Research Skills

Similarly, top-notch research abilities are fundamental for producing high-quality WordPress content. Thoroughly researching topics, fact-checking, and citing credible sources not only improve the credibility of your writing but also enhances your authority on the subject matter.

7. Topic Ideation and Rooted in Keywords and Trends

Generating fresh and relevant content ideas is crucial for maintaining reader interest. A skilled content writer can conduct a trend analysis using analytics, identify popular keywords or topics in their niche, and come up with unique angles to explore.

8. Writing Intriguing Calls-to-Action

Crafting an effective call to action is crucial for every WordPress content writer, especially for promotional or sales-oriented content. Cleverly incorporating CTAs can encourage users to take desired actions, such as subscribing, purchasing, or sharing content.

9. Storytelling Techniques

The ability to weave compelling stories within your content can captivate readers and keep them engaged. Storytelling adds a human touch to your writing, making it more relatable and memorable. Keep in mind that every story should carry a theme throughout the entire website, not just on a single page.

10. Analytics and Performance Tracking

To grow as a WordPress content writer, you must analyze the performance of content. Are calls to action working? Are users engaging in the way you expect? Familiarize yourself with website analytics tools (most commonly Google Analytics), track engagement metrics, and use the insights gained to refine your content strategy continually.

11. Basic Graphic Design

You don’t have to be a writer and a designer, but having some knowledge of graphic design tools like Canva or Adobe Photoshop can enable you to create simple visuals and featured images for your content. Visual content complements your writing and enhances the overall appeal of your articles.

12. Time Management

Meeting deadlines is essential, and sometimes timelines will be short for various pieces of content. Being proficient in time management ensures that you can deliver quality content promptly.

13. Content Promotion Strategies

Understanding how content will be used in promotions can also help you adjust copy from the website to apply for use in other mediums. Additionally, being aware of various content promotion techniques, such as guest posting, influencer outreach, and email marketing, can help you broaden the reach of your WordPress content and build a more extensive audience.

14. Basic SEO Analytics

Beyond keyword research, knowing how to analyze SEO metrics such as organic traffic, bounce rate, and time on page can provide valuable insights into the performance of content and help you make data-driven improvements. Looking at SEO in combination with your target keywords for content can help you better create a long-term strategy and use keywords most effectively in your storytelling.

15. Proofreading and Editing

While most WordPress content writers will likely have an editor read behind them, it is important to proofread and edit your own copy. Pay meticulous attention to detail and consistently proofread and edit work so that you keep getting jobs. Clean and error-free content showcases professionalism and helps to maintain the integrity of a website.

Putting It All Together

Mastering these skills will help elevate your WordPress content writing. By combining creativity, technical expertise, and an audience-focused approach, you can create content that not only attracts users but also provides value and keeps them coming back for more. Continuous learning and practice are key to honing these skills so that you boost your reputation as a professional and in-demand content writer.