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Social Proof: What Is It and How to Use It (+ Examples)

The advent of digital marketing has created many concepts or tools through which marketers hope to promote their brands more effectively for potential clients or prospects for more conversions and increased sales. One such concept is social proof, a term that emerged in the 20th century. Social proof be a powerful complement to your lead magnets.

Kathy Zant

May 11, 2023

WordPress Tips

Ten Reasons Why Solid Academy Helps Growing Businesses

Get access to a full year of all-new content that helps WordPress-based businesses capitalize on opportunities as well as mitigate the problems often associated with building WordPress sites for others with Solid Academy. If you're not quite sure what Solid Academy (formerly iThemes Training) entails, you can watch the interview with Kathy Zant and Nathan Ingram below.

Kathy Zant

Dec 15, 2022

Announcements

Passwords are Broken. WebAuthn is the New Standard for Authentication

Verizon’s Data Breach Investigations Report for 2022 reports that over 80% of breaches can be attributed to stolen credentials, and there has been a 30% increase in stolen credentials as a primary intrusion vector versus vulnerability exploitation. What if we just got rid of passwords?

Kathy Zant

Sep 22, 2022

WordPress Security

Kadence Conversions: Build Pop-ups, Slide-ins & Banners in WordPress

Just in time for the holidays, the Kadence team just released the incredibly powerful Kadence Conversions plugin that helps site owners build popups, slide-ins, and banners using the same block-based technology Kadence Blocks uses.  With the holiday shopping season in full swing, smart marketers are looking for no-code but accessible and fast-loading ways to call attention to sales, promotions, and other offers to holiday shoppers.

Kathy Zant

Dec 7, 2021

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