Rebrand in Public

Press Release: iThemes is becoming SolidWP

Click here for our official press release. Today, we are announcing that iThemes is undergoing a rebrand. The brand, products, and website will have a new identity. We invite you to join us on the journey as iThemes becomes SolidWP. iThemes is one of the oldest and most respected brands in WordPress.

Matt Cromwell

Click here for our official press release.

Today, we are announcing that iThemes is undergoing a rebrand. The brand, products, and website will have a new identity. We invite you to join us on the journey as iThemes becomes SolidWP.

iThemes is one of the oldest and most respected brands in WordPress. iThemes has been known for themes and site builders, website tools, design tools, and even eCommerce for a bit. 

However, in recent years, iThemes has solidified its role as a reliable leader in WordPress security, backups, site maintenance, and training. With that in mind, iThemes is becoming SolidWP. 

  • Solid Security
  • Solid Backups
  • Solid Central
  • Solid Academy

This shift in branding signifies our renewed focus on providing a solid foundation for every WordPress website. Our whole team, as well as our products, will pivot to focus on security, backups, site maintenance, and training as we enhance and improve our solutions for all of our users. 

iThemes started in 2008 and has amassed a large audience. iThemes Security’s free plugin has over one million active installs. iThemes Training has hosted weekly webinars and office hours with host Nathan Ingram for over 10 years. The iThemes blog has over 1100 articles to date, as well as dozens of eBooks and tutorials. Needless to say, the website migration process alone is a massive effort. 

Rebranding in Public

We have opted to “rebrand in public” so that we can bring you all along for the ride. We believe trust is at the core of our customer relationships — something that can only be earned through transparency. 

Matt Cromwell, Senior Director of Ops and Marketing at StellarWP, and Devin Walker, General Manager at Liquid Web, will publish a series of deep-dive videos about the reasons behind the rebrand. They will also explore the pain points our customers have faced, and the changes you will see in Themes products. 

The first video in the series is available now on YouTube:  iThemes is Becoming SolidWP. 

We’re excited to share this journey with you, and we hope you love what you see from the new SolidWP team. To learn more, check out our announcement on solidwp.com. 

FAQs

What motivated the rebranding effort?

iThemes is known today for security, backups, and site maintenance – none of which are well-represented in the name “iThemes.” Additionally, the brand evokes the early 2000s Apple era of technology, and we want to look toward the future. Lastly, the name “SolidWP” conveys the idea of firm foundations. When you are building your WordPress website on our products, that is what you are getting: a sound, well-founded, reliable base backed by a great team.

What is happening to the iThemes product line?

Currently, on ithemes.com, you’ll find many products that are either part of a bundle or sold on other websites in various ways. Some products will continue to thrive independently, and others will be retired. We plan on reviewing publicly the complete inventory of our current products and bundles and working with the community to shape what the future plan is for each. 

Stay tuned for complete, detailed plans for our current, future, and legacy products.

What is the plan for iThemes Training?

iThemes Training will be rebranded to Solid Academy. Nathan Ingram will continue to host Solid Academy, but in a new, more public-facing format on YouTube. How Solid Academy will evolve will be discussed in the SolidWP Rebrand video series, so stay tuned!

How will the Solid products be priced?

We are not planning for price increases at this time. Pricing should stay relatively in line with the current pricing of these products as they are today. That said, as always, we reserve the right to adjust pricing as needed. 

What happens to customers who have purchased products in the past and still have access to Pro support?

We pride ourselves on our top-notch customer support. We will continue to support any and all who land in our support queue with our best efforts and service. The official end-of-life for the products being sunset will be discussed with the community and decided on before the full launch of our new brand. That date is yet to be determined, but for a high-level timeline, be sure to follow along on our Rebranding in Public series. 

 

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